Good things take time… and finally our recently accepted paper in the Journal of Cognitive Neuroscience is available online! This work results from a very enjoyable collaboration and extensive discussions with Paul Matusz, Suzanne Dikker and Alex Huth following our symposium at the Cognitive Neuroscience Society Meeting in San Francisco last year. In this paper the four of us come together from our diverse neuroscience backgrounds to discuss whether we are ready for real-world neuroscience and introduce a forthcoming special issue of JoCN – stay tuned for the official publication date!